Last Apartments

The Lake Chapala, Mexico area where this apartment building has been going up for over a year is home to the largest group of American and Canadian expats in the world—most of them over 60 years old. That taken into account, I don’t think its sign sends the correct message to their targeted renters. I’m sure the name “Last Apartments” is a rather unfortunate translation of “Ultimos Departamentos,” and for the superstitious, it is definitely not a great selling point. (Most probably, their intention was to convey that they will be the latest or best in design, but the translation from Spanish to English leaves the impression that no renter will be leaving the premises alive!)

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